Two Lemons. One Global Mission. Meet the Lemonista Movement! 🍋🍋

What if taking care of your breast health could be as easy as playing a few games? And what if learning about your body could help someone else, too?

Well, we've got some exciting news!

This Breast Cancer Action Month, we're introducing a whole new way to learn about breast health with an exciting update to our Webby Award-winning Know Your Lemons app and the launch of the Lemonista Movement! 🍋🍋

Our goal? To make breast health education easier, more empowering, and yes, even a little fun.

Because knowing your body shouldn't be complicated. And everyone deserves to feel confident and intelligent when it comes to their breast health.

So, What Exactly Is a Lemonista? 🍋🍋

A Lemonista is someone who has taken two important steps toward understanding their breast health. And now, with our updated app, you can earn two lemons to show what you’ve learnt!

Here's how it works:

🍋 Your First Lemon: Confidence in how to self-exam

Get to know your normal! Through interactive learning experiences, you'll discover the 12 signs of breast cancer, explore breast anatomy, and learn how to confidently perform a breast self-exam.

🍋 Your Second Lemon: Intelligence in knowing your risk and screening plan

Get to know your risk! Learn about your personal breast cancer risk and discover a customized screening plan based on your individual needs.

Once you've earned both lemons, congratulations! You're officially a Lemonista! 🍋🍋

And that's just the beginning!

What's New in the Know Your Lemons App?

We've given the app a fresh makeover, packed with new ways to learn, explore, and share what you know about breast health.

Here's a peek at what's waiting for you:

A Welcome Fit for a Lemonista!

First things first: when you open the app, you'll now be welcomed as a Future Lemonista right at the top of your screen! When you’ve finished earning your two lemons will fill in and the word, “Future” will disappear, and you’ll see what number you are in our growing total of Lemonistas around the world. It's a friendly reminder that you're part of a global movement making breast health knowledge something worth sharing.

Discover the 12 Signs of Breast Cancer

Did you know that a lump isn't the only sign of breast cancer?

Explore all 12 signs through an interactive discovery experience that helps you recognize possible changes in your breasts. Because knowing what to look for is the first step toward knowing your normal.

Put the Pieces Together With the Breast Anatomy Puzzle

How well do you know what's happening beneath the surface of your breasts?

Our new breast anatomy puzzle helps you explore the different parts of the breast in a fun, hands-on way. It's a little learning, a little play, and a whole lot of helpful knowledge!

Self-Exams Made Simple

Not sure how to check your breasts? We've got you!

Our step-by-step self-exam video walkthrough guides you through the process so you can feel more comfortable and confident getting to know your normal.

Never Forget Your Self-Exam

Life gets busy. We get it!

With the self-exam forecast and reminder, you can plan your next breast self-exam and get a helpful nudge when it's time to check in with your body.

Get to Know Your Breast Cycle

Your breasts can change throughout your menstrual cycle, and understanding those changes can help you better recognize what's normal for you.

Our new breast cycle tutorial helps you explore how your breasts may feel at different times of the month.

Shake It, Learn It, Share It!

Here's a fun one!

With our new Shake to Share feature, you can discover a breast health fact by shaking your phone! Then easily share it with someone you care about. It's an easy way to spread a little knowledge that could make a big difference.

A Fresh New Look!

We've also given the app a more organized layout, making it easier to find your favorite features and explore new ones.

Less searching, more learning!

You've Earned Your Lemons. Now Show Them Off! 🍋🍋

Once you've earned your two lemons, we invite you to add 🍋🍋 to your social media profile name.

Why two lemons?

They're a little symbol with a big meaning: you've taken steps to understand your body and your breast health.

And when someone asks, "What's with the lemons?" you've got the perfect opportunity to share what you've learned and invite them to become a Lemonista, too.

In fact, some familiar faces have already joined the movement! Elsbeth actor Carrie Preston, Hello Beautiful's Christine Handy, and breast cancer radiologist Dr. Anjali Malik have all added their lemons to their social profiles.

Because being a Lemonista isn't just about what you know. It's about what you share.

A Little Knowledge Can Go a Long Way

At Know Your Lemons, we've reached more than 1.85 billion people online worldwide with breast cancer education. And while that's a number we're incredibly proud of, what really matters to us is what happens next.

Did someone recognize a change in their body? Did they feel confident asking their doctor a question? Did they share something they learned with a friend?

Those are the moments that make a difference.

"So often we don't learn about breast health until we have a breast problem," says Corrine Ellsworth-Beaumont, founder of Know Your Lemons. "Every Lemonista who shares what they've learned has the power to help someone else catch something early."

That's what the Lemonista Movement is all about. Turning awareness into action, one person (and two 🍋🍋 !) at a time.

There's Room for YOU in the Lemonista Movement! 🍋🍋

You don't have to be a doctor, a breast health expert, or even know where to start.

We've made it easy for you.

All you need is a few minutes, a little curiosity, and the free Know Your Lemons app.

Learn about your body. Understand your risk. Earn your two lemons. And invite someone you care about to join you.

Learn both. Earn both. Become a Lemonista.

Because knowing your breast health should feel empowering—and maybe even a little fun!

Download the free Know Your Lemons app and become a Lemonista today!

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